Blogilates https://www.blogilates.com/ The official blog of Cassey Ho Wed, 26 Feb 2025 21:37:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1 Blogilates https://www.blogilates.com/ 32 32 59744395 A hoodie that hoodies for all the girlies who want their butts covered https://www.blogilates.com/blog/popflex-boyfriend-hoodie/ https://www.blogilates.com/blog/popflex-boyfriend-hoodie/#respond Wed, 26 Feb 2025 17:02:33 +0000 https://www.blogilates.com/?p=46381 Yes, I’ve seen your comments and I’ve heard you loud and clear! Sorry it took a little while longer to launch the new POPFLEX Boxy Boyfriend Hoodie but it was my first time working with mineral wash and testing these new thumbholes and OMG I AM OBSESSED!!!

SHOP BOXY BOYFRIEND HOODIE

The Boxy Boyfriend Hoodie

🖤 Covers the booty!
🖤 Blousy sleeves
🖤 Enchanted hood
🖤 Discreet thumbholes
🖤 Distressed wash
🖤 Boxy, oversized fit

🚨WARNING: DO NOT SIZE UP🚨

I already took that into account for you. Just get your normal size unless you want it to be shorter – then size down! Wanna see the colors? Like I said, the mineral wash was a learning curve but believe me when I say the wait was WORTH IT.

popflex boxy boyfriend hoodie mineral wash colors

SHOP BOXY BOYFRIEND HOODIE

Also – as I post new content, please know that this is simply an intermission throughout this whole Nordstrom patent infringement dupe debacle. I’ve still not heard back from them and it’s giving they just want me to get tired and go away. BUT NO. I will not stop. Why? Because it’s not just about me. It’s about standing up against these corporations for all my fellow independent designers and small businesses who don’t have the platform that I have to speak up. I will never stop fighting until they apologize and do the right thing.

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Have you ever heard of calendar synesthesia? https://www.blogilates.com/blog/calendar-synesthesia/ https://www.blogilates.com/blog/calendar-synesthesia/#comments Thu, 20 Feb 2025 23:08:02 +0000 https://www.blogilates.com/?p=46377 Hey guys!

How do you see your calendar? Here’s how I see mine…

calendar synesthesia example cassey ho blogilates
Calendar Synesthesia

Basically, this means that I visualize time as a sequence in space. I don’t see the calendar how it looks on a planner or in my phone. Instead, it’s a track like the pic above. The months move counter-clockwise, with the summer months seeming much faster in my mind and the winter months longer.

Weird right? I’ve always seen the calendar this way! NEVER the boxes like what my Google calendar looks like.

 

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A post shared by Cassey Ho (@blogilates)

 

Do you see your calendar this way?

I’ve only ever met one other human who sees their calendar NOT like how it looks on their phone or planner. Apparently calendar synesthesia affects 1% of the population so I’m making this vid to try to find my peeps! Where you at!? Why does this happen!? Was there some unique experience we’ve all had? Is it our personality? Is it our genetics!? And also WHY. Scientists still don’t know so I’m coming direct to the humans.

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One of the largest retailers in America is trying to silence me https://www.blogilates.com/blog/popflex-nordstrom-rack-dupe/ https://www.blogilates.com/blog/popflex-nordstrom-rack-dupe/#comments Thu, 20 Feb 2025 22:15:11 +0000 https://www.blogilates.com/?p=46367 One of the largest corporations and retailers in America is not only selling a dupe of my patented Pirouette Skort design, but they also threatened to SUE ME for speaking up about it. Yeah. When I sent a cease and desist to stop selling the dupe, that’s the response I received from their legal team. On my birthday, btw.

Here’s the dupe, the “Tutu Skort” by a brand called Gottex.

nordstrom stealing popflex pirouette skort design dupe gottex

I mean, they even had ZERO SHAME making the exact same color as my lilac Pirouette that went viral after Taylor Swift wore it. The other two color options are also exact copies of POPFLEX colors. Did they not think anyone would notice? Or do they just know they’re the big fish and bet on me doing nothing about it? Prob the latter.

Nordstrom is worth 4 billion dollars. They have 54,000 employees and 351 stores in the US. But they chose to infringe on my patent instead of oh…idk… WORK WITH ME?!

taylor swift wearing popflex pirouette skort digital lavender

SHOP PIROUETTE SKORT

Fun fact: I was granted the patent for this skort (my very first design patent!) on my birthday last year! The application process takes a lot of time and effort, which is one reason why they are not always an option for small businesses. And as you can see, a patent doesn’t always deter a big corporation from stealing a design.

popflex pirouette skort design patent

Sadly, my story is nothing new. Corporate America is full of twisted greed, where big corporations steal an independent designer’s creation and make money off of the product while the original designer goes unpaid. Instead, they pay their lawyers to gaslight and threaten to sue anyone who tries to fight back.

But nah.

That’s not how I do business.

 

View this post on Instagram

 

A post shared by Cassey Ho (@blogilates)

 

Nordstrom and Gottex Studio are treating me like an annoying little insect they can squash at any moment with their big bully corporate dollars. Well guess what? Corporations are run on money from the consumer – YOUR HARD EARNED DOLLARS. Without your money, they have nothing. I can’t believe they don’t understand that??

WELL LET’S MAKE THEM UNDERSTAND.

I need your help to share this video and EXPOSE Nordstrom and Gottex Studio. It’s time we all stand up to the big corporations that walk all over small businesses like mine. This is happening too often to people who pour their souls into their creations but cannot afford the money, energy, and time it takes to fight back.

I tried to keep this classy and private but unfortunately their behavior left me with no choice but to make this a very public matter.

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Just found out mocknecks are IN… and this one is my fave https://www.blogilates.com/blog/popflex-ooey-gooey-mockneck/ https://www.blogilates.com/blog/popflex-ooey-gooey-mockneck/#comments Tue, 11 Feb 2025 22:14:32 +0000 https://www.blogilates.com/?p=46362 My favorite. And yes, it has ✨pockets✨

The POPFLEX Ooey Gooey Mockneck

This is the POPFLEX Ooey Gooey Mockneck and you really don’t need to size up to get that oversized look. It’s already been taken into account! I’m normally a small wearing S/M! TRUST.

 

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A post shared by Cassey Ho (@blogilates)

SHOP OOEY GOOEY MOCKNECK

3 Matching Bottoms

We love a matching set! And for this cozy top, you have 3 options:

1. Ooey Gooey Jogger – skinniest leg

2. Ooey Gooey Sweatpant – slightly baggier

3. Perfect Plane Pant – widest leg

 

Which set is your fave?

Also side note…

I was extremely bothered seeing Taylor Swift getting boo’d at the Super Bowl. It just goes to show that no matter what you do or how much GOOD you do, once you get to the top, people will want to tear you down and bask in the glory of your downfall for their own enjoyment. I really hate that about humanity. I hope she’s not too shook up inside.

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Choosing my passion over my parents’ life plan https://www.blogilates.com/blog/lunar-new-year-2025/ https://www.blogilates.com/blog/lunar-new-year-2025/#comments Wed, 29 Jan 2025 19:42:20 +0000 https://www.blogilates.com/?p=46348 Growing up a child of immigrant parents who escaped a war-torn country, my mom and dad instilled in my sister and I perseverance and resilience. They taught me to work hard, study hard and do everything with excellence…which made me a great student and obedient daughter…until the thing I wanted to do excellently, was not in their life plan for me.

For so many years I felt so lost, so broken and so angry. It was a decision between my passion or my parents – and I chose my passion. It broke our relationship and to this day, remains the thing I still cry about every time I think about it, talk about it, or write about it. Like literally right now. Ugh.

As I get older, as my parents get older, and as the past becomes more of a scar than a fresh wound, I find myself trying to heal by trying to understand them. They wanted my sister and I to be safe. To be financially secure. To not suffer. To have stability. Things that were robbed from from them. Telling my parents I was going to pursue fashion design was none of those things. But the more they told me NO the more it lit my fire.

I’m extremely grateful to my parents because had they not done what they did, I would not have fought as hard as I did to get where I am today.

 

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A post shared by Cassey Ho (@blogilates)

I want to thank you for supporting me all of these years, whether it was by doing a Blogilates video on YouTube or by purchasing something from POPFLEX (or recently Blogilates!). Know that you have the power to change the trajectory of someone’s life, as you did mine, by the choices you make. I say this because as a consumer, our loudest “vote” comes in the form of a dollar. Corporations, at the end of the day, make decisions heavily influenced, if not totally influenced, by numbers. Now more than ever, if you have the means to support minority owned brands that make products you love, let your dollar do the speaking. Know that your collective choices are POWERFUL and that THIS is how they listen.

Also WOW how has this January been 847 days long!?!?

cassey ho lunar new year 2025

Chuc Mung Nan Moi (Vietnamese)
Gung Hay Fat Choy (Chinese)
Happy Lunar New Year 🧧🐍

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I just launched a clothing line… AT TARGET https://www.blogilates.com/blog/blogilates-for-target/ https://www.blogilates.com/blog/blogilates-for-target/#comments Sun, 29 Dec 2024 02:01:39 +0000 https://www.blogilates.com/?p=46235 TODAY IS THE DAY! When you walk into any of Target’s 1800 US stores, you’ll see Blogilates apparel right up front, for the first time ever.

 

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blogilates at target logo

cassey ho blogilates for target display

SHOP BLOGILATES FOR TARGET

OMG OMG OMG.

It’s always surreal to see my products on shelves, even four years after my very first equipment launch. But today after laying eyes on my apparel designs in the store, I’m overwhelmed with emotions.

Managing two brands at once while navigating a project of this size with a faster turnaround than I’ve ever experienced was HARD. Like, maybe my hardest year. But seeing it now… seeing my childhood dream right in front of me, along with the surge of love and support from Blogilates community… I’m so grateful. It was totally worth it.

Anyway, ready to see Blogilates for Target?!

blogilates at target clothing apparel marshmallow hoodie ballerina skort crisscross leggings slit skort sweetheart jumpsuit

I spy a hoodie that hoodies

AND IT HAS NEVER HOODIED AT $35 SO YOU BETTER SNATCH IT. Seriously though, you know I hold my hoodie standards very high. The Marshmallow Hoodie has:

🤍 An oversized fit
🤍 Super soft fabric
🤍 A double-lined hood
🤍 Blousy sleeves

And before you ask me for a half-zip version… I gotchu. The Marshmallow Half Zip is for you. If you need something ultra cozy, the Campfire Fleece is ready to snuggle.

SHOP MARSHMALLOW HOODIE

blogilates for target ballerina skort with reversible bow back tie light purple

Does this skort look familiar?

I have a feeling the Ballerina Skort is gonna go quickkk. The layered skirt is ultra-twirlable, the crisscross waistband gives you an hourglass shape with no pinching, and YES the built-in shorts have pockets.

Will you pair your Ballerina Skort with the Reversible Bow Back Short Sleeve, which can tie in the front OR back (omg I love both ways), the ultra feminine Love Story Long Sleeve (which also bow ties in the back!), or maybe with the Crisscross Sports Bra? This bra is giving Bridgerton with it’s low square neckline and crisscross back. But guess what you won’t find? REMOVABLE PADS. There are pockets to add your own if you want and a nip cushion layer for a little extra coverage.

Speaking of Bridgerton and princess vibes, the Corset Tank and Corset Cropped Bralette are the cutest, most romantic (but still functional) tops you will ever wear to the gym. I cannot get enough of the princess seams!

SHOP TOPS

blogilates for target crisscross slit skort and strappy tank teal blue

Ok so the Crisscross Slit Skort has a high-rise A-line fit, which looks sooo flattering with the hourglass accentuating waist band. The built-in shorts have pockets because duhhh and the little slit in the front shows a little leg, but not too much. The perfect cutesy amount.

A moment for this skort with the matching Strappy Tank. Are you loving how many ways you can build an outfit? AN AFFORDABLE OUTFIT?

cassey ho blogilates at target ballerina dress

Its me! In the Ballerina Dress

Omg that’s me! OMG this dress! I need to see it in ballet or ice skating action. If you get it will you pretty please send me pics or tag me @blogilates?!

If you want an active dress with more coverage, you must check out the Romance Run Dress! It has thicker, adjustable straps and the skirt is slightly more structured, but still twirlable! The Game Set Match Dress is really fun too – It has a halter neck and drawstring waistline!

SHOP DRESSES

blogilates at target Sweetheart Jumpsuit green

Jumpsuit = Easiest outfit ever

99 percent of the time, I’m running late because I can’t decide on my out. Jumpsuits are totally SAVING ME because it’s just one piece and I’m done!

The Sweetheart Jumpsuit is such a vibe. How adorable is that neckline?! And omg the fabric… it’s sooo soft! When I was in-store I just kept going back and touching it. I mean, we’ve all dreamed of an outfit that feels like pajamas but looks totally put together?

If you’re looking for a jumpsuit to workout in, go for the Peekaboo Flare Jumpsuit! It’s the perfect example of fashion meets function. I’m obsessed with the wide neckline and peekaboo cutout in the front.

And because I am obsessed with one-piece outfits, I had to make a romper too! The Barre Romper is like a romper version of the Ballerina Dress! So cute and feminine… just please don’t ask me how to pee.

blogilates at target dance studio sweatshirt crisscross leggings

Last but not least, some staples

Why are the staples sometimes the hardest to find? For example, there are sports bras everywhere, but it’s so hard to find one that fits just right without looking blah – I know this is especially true if you have bigger boobs. SO, enter the Cardio Queen Bra. This bra is medium-impact and super adjustable to get the right fit. And don’t you love that V neckline and keyhole in the back?

Same with running shorts! I just couldn’t find a pair that I love. Everything gave me diaper butt or looked boring and eventually… I just designed my own. The Ruffle Short has as stretchy, non-pinchy waistband and built in shorts that won’t give you uncomfy cameltoe. No diaper butt in sight – Only a cute ruffle!

OF COURSE there are leggings! Both the Crisscross Legging and Crisscross Flared Legging have an anti-cameltoe front panel, squat-proof fabric, a heart-shaped booty seam, and pockets (the necessities!), plus fun new details! The legging has a cute lil ruched ankle detail and the flares have an ankle slit. Oh and the flare sits below the knee to elongate the leg!

Next, the Travel Trouser! These wide leg pants are comfy cozy, but the pin tuck seams give a slightly more elevated look. These with the Marshmallow Hoodie = The perfect travel fit.

SHOP BLOGILATES AT TARGET

The magic is in the details

Every detail of this collection was so thought out, from the design features to the fabric, to the color options, down to the tags (omg what a learning curve). We had a vision and we showed up to give you our very best.

The team that made this happen is made up of only 7 women, including me! This project was unlike anything else we have done and it truly tested us in every way. We learned a lot, we grew a lot, and we are TIRED, but I am SO SO PROUD OF THEM.

Remember that this is only a limited collection! Once things are gone, they’re gone and… the future depends on how you shop. 👀

SHOP BLOGILATES AT TARGET

 

 

 

P.S. I’ve been reading your comments and messages all day with the biggest smile and happy tears streaming down my face. Thank you for the love and support, and please keep tagging me in the pics of your local Targets! I love seeing how everything looks in different stores!

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HBD to me and my first design patent! https://www.blogilates.com/blog/happy-birthday-to-my-first-design-patent/ https://www.blogilates.com/blog/happy-birthday-to-my-first-design-patent/#comments Sat, 18 Jan 2025 12:35:14 +0000 https://www.blogilates.com/?p=46310 In honor of celebrating my birthday AND the one-year anniversary of my very first design patent, I wanna give a very special shoutout to SHEIN.

Yeah, you read that right. We give credit where credit is due, right?

If it weren’t for them stealing my Pirouette Skort design (ahem, twice), I wouldn’t have applied for my very first design patent. I wouldn’t have been granted that patent one year later, ON MY BIRTHDAY. Best gift of my life.

 

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A post shared by Cassey Ho (@blogilates)

Two years and 499 dupes later

Receiving that patent on my birthday was like a really weird sign that I was on the right path. Since then, we’ve now taken down 393 dupes of the Pirouette Skort alone. INSANE.

Now, design patents are NOT easy to get. They’re incredibly expensive and the application process is extremely time consuming and confusing. It’s very difficult, which is why you don’t hear about many designers going this route.  That said, having a design patent is the most powerful tool I have in my pocket for protecting my rights as an independent designer.

And I’ve simply had enough of dupers. Enough. I’m so happy to share that in 2024, I was also awarded a patent on my Corset Pirouette Dress, the Superbra®, the Sklegging, and the Hiking Superskort™.

Since my last bday, we’ve now killed 499 dupes. And we’re just getting started.

 

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Your Blogilates March 2025 Workout Calendar!! https://www.blogilates.com/blog/your-blogilates-march-2025-workout-calendar/ https://www.blogilates.com/blog/your-blogilates-march-2025-workout-calendar/#respond Wed, 26 Feb 2025 21:37:34 +0000 https://www.blogilates.com/?p=46390

Hey guys!

Seeing March just a few days away feels like emerging from months inside a cold, dark tunnel and finally feeling the warm sun. Maybe that’s dramatic but omg I am sooo ready for spring vibes! In fact, I think we should celebrate a little early with…

Your March Workout Calendar!

blogilates march 2025 workout calendar

How to follow the March 2025 Workout Calendar

Check the Blogilates YouTube playlists to find all of the videos you need for this month’s calendar!!

OR you can get everything you need (and more motivational tools!) on the Blogilates app! If you don’t have the app yet, it will make following along with this month’s workouts easier! You can access not only the calendar but all of the videos in one place. Find challenges and free programs like the Glow Up Sessions and the 200 Ab Challenge there too!

Now that you know where to find your workouts, here’s what you can expect each day of the March Workout Calendar. Let’s GO!

SUNDAY: Recovery
MONDAY: Total Body
TUESDAY: Abs
WEDNESDAY: Booty
THURSDAY: Total Body
FRIDAY: Arms
SATURDAY: Legs & Thighs

Do each video once (unless otherwise stated) and check off as you go! Most days will be 45 min max of exercise.

If you get the BODY By Blogilates app, your workout calendar and workouts will all be in one place! There’s nothing better than getting that “Workout Complete” checkmark. TRUST.

The app has so much more than the calendar!

The Blogilates community is the BEST. So, I wanted to create a space where we could all feel a little more connected to each other! The social feature (in the most updated version of the app) is a place where you can share photos and/or text thoughts and comment on each other’s post. Think the good ol’ days of Instagram!

ANNNND 👀

You’ll also find P♻PCYCLE, a place where you can list and shop for gently used POPFLEX and Blogilates items! You can read more about it here!

If you're just getting started...

Or want to ease into working out, my Beginner’s Calendar is a great place to start! It’s a free 4-week program to get you stronger so that you can join in on the monthlies when you are ready.

Sam and I rented a Slingshot for his bday! We’re trying to go on more mini adventures together while life is so crazy and its hard to get away on “real” adventures. It’s been so fun trying new things!

Want MORE?! Take on a challenge 😈

If you’re still itching to switch things up a bit, try the 100 Arms Challenge! Or give yourself a lil mood boost with the Daily Dose of Dopamine Challenge!

You can find more challenges here!

Time to check in!

You know what time it is! Tell me you’re IN!

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Your Blogilates February 2025 Workout Calendar!! https://www.blogilates.com/blog/your-blogilates-february-2025-workout-calendar/ https://www.blogilates.com/blog/your-blogilates-february-2025-workout-calendar/#comments Wed, 29 Jan 2025 21:00:27 +0000 https://www.blogilates.com/?p=46354

Hey guys!

Ok whyy was January 847 days long?! Did it seem that way for you too?!  Seems like the perfect time for a lil routine rejuvenation 😉.

Here's Your February Workout Calendar!

blogilates february 2025 workout calendar

How to follow the February 2025 Workout Calendar

Check the Blogilates YouTube playlists to find all of the videos you need for this month’s calendar!!

OR you can get everything you need (and more motivational tools!) on the Blogilates app! If you don’t have the app yet, it will make following along with this month’s workouts easier! You can access not only the calendar but all of the videos in one place. Find challenges and free programs like the Glow Up Sessions and the 200 Ab Challenge there too!

Now that you know where to find your workouts, here’s what you can expect each day of the February Workout Calendar. Let’s GO!

SUNDAY: Recovery
MONDAY: Total Body
TUESDAY: Abs
WEDNESDAY: Booty
THURSDAY: Total Body
FRIDAY: Arms
SATURDAY: Legs & Thighs

Do each video once (unless otherwise stated) and check off as you go! Most days will be 45 min max of exercise.

If you get the BODY By Blogilates app, your workout calendar and workouts will all be in one place! There’s nothing better than getting that “Workout Complete” checkmark. TRUST.

The app has so much more than the calendar!

The Blogilates community is the BEST. So, I wanted to create a space where we could all feel a little more connected to each other! The social feature (in the most updated version of the app) is a place where you can share photos and/or text thoughts and comment on each other’s post. Think the good ol’ days of Instagram!

ANNNND 👀

You’ll also find P♻PCYCLE, a place where you can list and shop for gently used POPFLEX and Blogilates items! You can read more about it here!

If you're just getting started...

Or want to ease into working out, my Beginner’s Calendar is a great place to start! It’s a free 4-week program to get you stronger so that you can join in on the monthlies when you are ready.

Happy Lunar New Year, btw! 🧧🐍

Want MORE?! Take on a challenge 😈

If you’re still itching to switch things up a bit, try the 30-day Good Mood Challenge! Or get into the habit of meal prep with the Build-A-Bowl Challenge!

You can find more challenges here!

Time to check in!

Whenever winter days really start to feel like they’re dragging on and on, I’ve noticed that adding some color to my wardrobe helps too! My current fave: Royal Orchid. I swear it’s curing my winter blues.

Okay now please tell me you’re IN for this month’s workouts!

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How to help those affected by the LA fires https://www.blogilates.com/blog/la-fires-how-to-help/ https://www.blogilates.com/blog/la-fires-how-to-help/#comments Fri, 10 Jan 2025 21:56:16 +0000 https://www.blogilates.com/?p=46300 So much of life is about luck: being at the right place at the right time, or the wrong place at the wrong time. Sam, Sir George and I were beyond lucky to not be in LA at the time of the fires (just happened to briefly be in NYC for work), and though there was a fire just 1/2 a mile from our house and the POPFLEX office was just south of the raging Palisades fire, thanks to our firefighters we have not lost anything.

Because life gave us luck, I’m not going to let it go to waste. Here are the foundations closest to my hear that I’ve supported so far.

1. California Fire Foundation

california fire foundation LA fires donate

 

I saw a video of a firefighter saving family photo albums from a burning home. This is what being human is about. I cannot thank our firefighters enough for the work and care they have put in, and will continue to put in over the coming days and weeks.

 

DONATE TO CA FIRE FOUNDATION

 

2. World Central Kitchen

I was looking for ways to donate directly to those in need, and my first thought was to donate clothes. But I actually read that for now, they have plenty of donated women’s clothing! So I decided to support organizations doing what they do best. World Central Kitchen is a non-profit kitchen that feeds those facing disaster. I personally met Jose Andres, who runs WCK once! He’s an amazing chef doing amazing things.

DONATE TO WORLD CENTRAL KITCHEN

 

3. Pasadena Humane

My heart is hurting for all of the animals fleeing the fires or trying to find their way back to their owners. They’re wandering without food and water, some of them are injured, and they’re literally panicking because they don’t know where to go. Thank you Pasadena Humane for taking these poor animals in and caring for them.

DONATE TO PASADENA HUMANE

 

It’s easy to feel helpless when you’re not directly affected, but any way we can help, big or small, makes a big impact. Stay safe!

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